Director of Go-To-Market (GTM) Strategy
Job Status: Full time exempt
Location: Hybrid (Bethesda, MD)
About the Company:
EMI Advisors LLC (EMI) is a digital transformation firm that operationalizes disruptive technologies for mission impact. We provide end-to-end strategic, operational, and technical advisory services, working with our client partners across health and human services, defense, and information technology sectors. We consider it a privilege to design and build solutions that improve the well-being of individuals, communities, societies, and our planet.
EMI Advisors values candidates with a growth mindset: believing your talents can be developed through hard work, smart strategies, and input from others.
About the Role:
EMI Advisors is seeking a Director of Go-To-Market (GTM) Strategy to lead our external presence, optimize our market positioning, and drive strategic growth. This role ensures our story, expertise, and impact are clearly communicated to clients, partners, and the broader ecosystem, while guiding initiatives that position EMI at the forefront of government and health technology innovation.
The Director of GTM Strategy will position EMI Advisors as a leading voice in health IT ecosystems, social drivers of health (SDOH), and data visualization and analytics by delivering mission-aligned market strategies, storytelling, and partnerships that drive visibility, credibility, and growth.
Key Responsibilities:
Strategic Market Positioning and Innovation
Develop and execute an integrated go-to-market strategic plan aligned with EMI’s mission, values, and business goals.
Lead market research, industry monitoring, and competitive analysis, to guide identification of new growth opportunities and inform strategic priorities, services differentiation, and resource investment.
Shape value propositions and positioning for EMI’s strategic, operational, and technical advisory services and solutions.
Partner with leadership to commercialize high-potential services and solutions in EMI’s innovation portfolio.
Identify and cultivate partnerships that expand the firm’s reach and enhance service and solution capabilities.
Business Development
Oversee pipeline strategy and management.
Partner with senior leadership and business development team on capture planning, pre-RFP positioning, and teaming strategies.
Collaborate with subject matter experts and delivery teams to craft compelling, differentiated proposals, ensuring compliance with prospective client requirements.
Provide strategic, industry-informed guidance on pricing, contract vehicles, and business model approaches to support sustainable growth at EMI.
Operational Collaboration and Team Leadership
Establish and maintain consistent go-to-market processes across marketing and communications, business development, and operations functions to deliver creative, high-quality work.
Define and track key performance indicators (KPIs) for pipeline health, relevant company goals, and GTM objectives (i.e., proposal win rate, client retention).
Facilitate regular business and operations reviews to keep leadership and internal staff updated on pipeline health and the firm’s market position.
Foster a culture of innovation, authenticity, and impact that reflects EMI's values.
Champion change leadership by equipping teams to adopt agile, human-centered, and data-informed approaches to strategy and delivery.
Encourage curiosity, experimentation, and continuous learning as core components of EMI’s culture, empowering teams to test new ideas and scale proven innovations.
Brand and Thought Leadership
Elevate the firm’s visibility and credibility in digital health, data analytics and visualization, and government innovation through thought leadership, strategic communications, creative storytelling, and industry engagement.
Represent the firm at conferences, forums, and client events to expand EMI’s reputation and relationships.
Oversee and contribute to the creation of marketing and communications collateral (i.e., blogs, case studies, white papers, webinars/speaking engagements).
Manage execution of thought leadership initiatives to support EMI’s GTM strategy ensuring key messages, target audiences, and distribution channels are aligned to business growth goals.
Required Qualifications:
Master's degree in marketing, public policy, business, communications, or related field.
10+ years of experience in marketing, strategy, or communications, with at least 5 years in a leadership role.
Demonstrated ability to develop and execute integrated strategies in the public health, government, or technology sectors.
Strong writing, communication, and storytelling skills with an ability to translate complex topics into clear and compelling narratives.
Proven ability to lead teams, manage multiple priorities, and deliver measurable results.
Experience building brand presence and thought leadership in professional services, consulting, or B2G environments .
Leadership Competencies:
Visionary thinker with the ability to connect strategy, storytelling, and innovation to drive growth and impact.
Collaborative leader who thrives in ambiguity and fosters creativity across diverse teams.
Systems thinker with the ability to anticipate emerging trends and translate them into actionable strategies.
Skilled at influencing senior leaders, clients, and partners through insight, empathy, and evidence.
Committed to mission-driven innovation and stewardship of data, resources, and partnerships.
Other Job Requirements:
Ability to work remotely and collaborate effectively across distributed teams.
Strong project management skills with attention to detail and ability to meet deadlines.
Proficiency with digital marketing tools, content management systems, and analytics platforms.
Willingness to travel occasionally for client meetings, conferences, and speaking engagements (as needed).
Benefits and Perks:
Flexible work schedule
401(k)
Health Benefits
Medical & Dental Insurance
Short-term Disability
Tuition Assistance
Referral Program
Paid Time-Off
EMI Advisors is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. EMI Advisors makes hiring decisions based solely on qualifications, merit, and business needs at the time. For more information, please email hello@emiadvisors.net.
Please let us know if you require accommodations or have questions during the application or interview process by emailing us at hello@emiadvisors.net.
